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(Janesville, WI) By Jim Leute, Gazette

A Janesville company that develops, administrates and markets insurance products with proprietary paperless technologies is rocketing up the list of America's fastest-growing private companies.

SASid, 462 Midland Road, recently earned a spot on the 2013 Inc. 5000 list, a compilation of the fastest-growing private companies.

Founded in 2000 by Shannon and Shawn Kennedy, the Internet-based company was No. 1,290 on the annual list that's based on revenue growth from 2009 to 2012.

SASid posted three-year revenue growth of 316 percent, jumping from $1.9 million in 2009 to $7.8 million in 2012.

It also doubled its employment level from 16 in 2009 to 32 in 2012.

Inc. releases its list every two years. In the 2011 version, SASid checked in at No. 4,511.

SASid is an acronym for Smart & Simple Insurance Development. The company distributes its health, dental and life insurance products through professional insurance agents and partnerships with national/regional associations.

The largest of the latter is the National Association of Realtors, said Sharon Abney, SASid's operation manager.

Abney said the primary reasons for the company's growth are its employees, the company's culture and its ability to be flexible and dynamic in a business that's changing quickly and dramatically.

“With health care reform, we have the right people in place and a culture that promotes flexibility,” she said. “We've also improved our product menu, and we're working with the right industry partners.”

The company is highly goal-oriented, she said, adding that it has a significant employee recruiting process that tries to match employees with the company's culture.

Employees work hard, but they also have fun in a company culture that values and involves workers, Abney said.

“I can hire anyone for the hard skills, but it's really the soft skills that are critical for us in a customer service business,” she said. “Some people interview very well and can do the computer work, but if they fall short on the customer service side, I have no problem letting them go and starting over again.”

While SASid has typically offered products to individuals and associations, it now is a player in the group market, specifically working with smaller employers to develop and implement insurance plans.

“The Inc. 5000 ranking is very significant in what it does for us and how it solidifies our reputation,” Abney said. “But we have more and more people coming to us every day, and that's really our pat on the back.”

Other area companies making this year's list include:

-- Millenium, a Lake Geneva supplier of electrical and fiber optics materials, No. 1,705

-- ABC Supply, a Beloit-based distributor of roofing and building materials, No. 3,853

-- New Glarus Brewing, No. 3,979.

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