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(Madison, WI)The state of Wisconsin has launched a $1.9 million national marketing campaign to encourage military personnel and their spouses who are transitioning to civilian life to live and work in Wisconsin once they leave the service.

The campaign, a collaborative effort between the Wisconsin Economic Development Corporation (WEDC), the Wisconsin Department of Workforce Development (DWD), the Wisconsin Department of Veterans Affairs (WDVA) and the Wisconsin Department of Tourism, is a part of the state’s new $6.8 million marketing campaign aimed at attracting talent to address Wisconsin’s current and future workforce needs.

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