Tourism Spending up in Rock County, Statewide

June 6, 2023

(Beloit, WI) Clint Wolf, BDN

As the COVID-19 pandemic eased last year, visitors to Rock County started spending tourism dollars again. And, that mirrored a statewide trend. In Rock County, direct tourism spending totaled $270 million in 2022, up 14 % from $237 million in 2021, according to new figures released by the Wisconsin Department of Tourism. MORE INFO